Spectacles By…

Spectacles By… offer a tailored and friendly approach to eyewear, with boutique brands, exceptional service and specialised care in Wilmslow and Manchester.

Commissioned by boutique opticians (Albert Rd and Station Rd), they were presented with the unusual problem of needing to consolidate two businesses – each named for their locations, under one brand in order to capitalise on their marketing and business resource. Spectacles By… brought together the two brands both well established in their areas, whilst retaining the value in the existing brands and allowing the business to scale in future and make the most of their brand capital.